FOR SHOPIFY AND AMAZON IMPORTERS

Your margin moved. Know why, the same day.

Truemargin shows your real profit on every product, after duties, tariffs, currency swings and fees. Recalculated daily, with an alert the moment it moves.

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Plans from $29 a month. No sales calls. Read-only Shopify sync coming soon.

TodayMargin by product

SAMPLE DATA

PRODUCT	PRICE	LANDED	MARGIN	7 DAYS
Ceramic pour-over set Made in China	$48.00	$27.90	41.9%	−4.2 pts
Linen apron Made in Portugal	$36.00	$17.20	52.2%	+0.3 pts
Walnut cutting board Made in Vietnam	$64.00	$35.10	45.2%	−1.8 pts
Brass desk lamp Made in India	$89.00	$41.60	53.3%	+0.6 pts

TariffComing soon

Duty on ceramic tableware from China rose from 16% to 25%. Margin on the Ceramic pour-over set fell 4.2 points.

Illustration with sample products and example duty rates.

The gap

Profit dashboards count fees and ad spend. Your landed cost is a number you typed once.

A TYPED-ONCE DASHBOARD

46.0%

The duty rate rose. The currency moved. Nobody updated the cost field, so the number looks fine while real profit shrinks.

TRUEMARGIN.MONEY

41.9%

Duty, currency and fees are built into every product’s margin and recalculated daily. Change a rate and every affected margin updates, with an alert when it moves.

Coming soon Live duty and exchange rates that update on their own.

How it works

Set it up once. It’s recalculated every day.

Coming soon

Connect your store

Read-only access to your products and orders, so Truemargin never changes anything in your shop. Until then, add products by hand or load a sample store.

Add cost, origin and duty once

Enter the supplier cost, duty rate and currency impact for each product. HS code suggestions from a plain-words description are coming soon.

Check one number a day

Every margin is recalculated daily, and a move of half a point or more raises an alert. Live duty and exchange rate feeds are coming soon.

Why it moved

Every change comes with a reason.

A falling margin is only useful if you know what to do about it. Today, every move of half a point or more raises an alert with the inputs to check. Alerts that name the exact cause are coming soon.

TariffComing soon

Duty on ceramic tableware rose from 16% to 25%

Affects 3 products. Ceramic pour-over set margin: 46.0% to 41.9%.

CurrencyComing soon

The euro strengthened against the dollar this week

Linen apron landed cost is up by a few cents per unit. Margin is still healthy.

New cost

Your supplier price for the Walnut cutting board changed

Margin moved 1.8 points after you updated the cost. Now you know it was the supplier.

Illustrations with sample products.

Pricing

Built for small sellers, priced like it.

Lost Stocky and don’t want a $400 a month inventory suite just to see landed cost? Truemargin does one job well, with self-serve plans from $29 a month.

$29a month, to start

Margin per product, after duty, FX and fees
Daily recalculation, with an alert when a margin moves
Read-only Shopify syncComing soon
Self-serve. No sales calls

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FAQ

Fair questions.

Will it change anything in my store?: No. Shopify sync is coming soon, and it will be read-only: Truemargin will only read your products and orders. Today, you add products by hand.
Where do the duty rates come from?: Today, you enter each product’s duty rate yourself, for example from your customs broker or import paperwork. Automatic lookups from the official US and EU tariff schedules, matched by HS code and country of origin, are coming soon.
I don’t know my HS codes. Is that a problem?: No. You enter the duty rate directly, so you don’t need an HS code to get an accurate margin. Suggested HS codes from a plain-words product description are coming soon.
Do you support Amazon FBA?: Not yet. Shopify comes first, with Amazon to follow.

See your real margin tomorrow morning.

Start free and load a sample store in a minute, no card needed.